After a New Year’s Eve vacation in Phuket, Jenjuice Hospitality’s owner Jennie Yip and restaurateur, Jonathan Morr, decided to duplicate their dining experience back to New York City and offer the same menu to their fellow New Yorkers. Jennie partnered to launch the 75-seat American bistro and 45-seat lounge.
Housed in the old UPS Building of Noho, the team hired French designer Frederique Gourmand to transform the two-story space into a stylish restaurant, with a cozy lounge on the second floor with views of World Trade Center.