About Jennie Yip

FOUNDER

Jennie Yip is a distinguished hospitality strategist specializing in food and beverage concept development, brand creation, and operations. With over 30 years of experience across boutique hotels, restaurants, and lifestyle-driven hospitality projects, she has developed more than 80 global food and beverage concepts and seven hotels through her companies.

Known for her strategic and design-forward approach, Jennie creates food and beverage concepts that elevate guest experience, strengthen brand identity, and drive long-term value for hotels, restaurants, private clubs, and luxury residential developments. Her background as an owner, operator, and partner across restaurants, nightclubs, and hotels allows her to guide clients from early concept through execution with both creative vision and operational rigor.

Passionate about education and mentorship, Jennie supports the next generation of hospitality leaders and advises graduates and early-stage founders worldwide, including collaborations with the Glion Institute of Higher Education and the James Beard Foundation.

Career & Project Timeline

Let's Start From The Beginning

Royalton Hotel
I began my hospitality career at New York’s 44 Restaurant at the Royalton Hotel, rising from maître d’ to restaurant manager while working alongside industry icons Brian McNally and Jonathan Morr.
Royalton Hotel
Delano Hotel
From 1995–1996, in Miami Beach, I led the opening of 10 food and beverage outlets as F&B Manager at the Delano Hotel, the iconic Ian Schrager property designed by Philippe Starck.
Delano Hotel
Jenjuice Hospitality
In 1996, I founded Jenjuice Hospitality to create, brand, and develop world-class food and beverage concepts in partnership with owners and developers, with a focus on exceptional guest experience.
Jenjuice Hospitality
Wave Dept. Store
After relocating to Bangkok, I became Vice President of Food & Beverage for Wave Department Store, collaborating with retail visionary Sutipong Chirathivat of the Central family to develop five food and beverage outlets within the property, alongside interior designer Christian Liaigre.
Wave Dept. Store
Mercer Hotel & Kitchen
Introduced to hotelier André Balazs by Christian Liaigre, I developed the entire F&B program for the Mercer Hotel and Mercer Kitchen as Director of F&B Development; Mercer Kitchen later earned a two-star review from The New York Times under Jean-Georges Vongerichten.
Mercer Hotel & Kitchen
Indochine
In 1997, I served as General Manager of New York’s iconic institution, Indochine, and led its European expansion efforts.
Indochine
Benetton Group
I advised fashion icon Benetton Group on the development of a potential food and beverage program for its New York flagship store.
Benetton Group
JMG
In 1999, I co-founded JMG (Jonathan Morr Group) with Jonathan Morr and Amir Ben-Zion to launch and manage the 70-room Townhouse Hotel, in collaboration with BD Hotels and French interior designer India Mahdavi.
JMG
Apt Nightclub
In 2000, JMG opened APT Nightclub, named NYC’s Best Nightclub for four consecutive years.
Apt Nightclub
Condesa DF Hotel
Between 2001–2004, JMG partnered with Grupo Habita to develop and open the 40-room Condesa DF Hotel, designed by India Mahdavi.
Condesa DF Hotel
Theo Bistro
From 2000–2002, I launched Theo Bistro in NoHo, partnering with Jonathan Morr, Spencer Black, and Greg Archer.
Theo Bistro
Miss Yip Chinese Cafe
From 2003–2014, I partnered with Amir Ben-Zion to launch Miss Yip Chinese Café, my namesake restaurant on Lincoln Road, which received Best New Restaurant accolades from Ocean Drive Magazine, Domino Magazine, Food & Wine, and the Miami Herald.
Miss Yip Chinese Cafe
BUCK15 Lounge
I designed, developed, and managed my own Miami nightclub, BUCK15 Lounge—a Tokyo-inspired lounge located above Miss Yip Chinese Cafe. The venue was recognized as an Insider Bar by Vanity Fair, a Local Hot Spot by InStyle, and featured in the The New York Times Travel Miami Guide in 2008. (2005–2013)
BUCK15 Lounge
Gramercy Park Hotel
As Managing Partner and Director of Food & Beverage Development with Ian Schrager, I launched seven food and beverage outlets at New York’s legendary Gramercy Park Hotel. Rose Bar was recognized as the Best Hotel Lobby Bar. (2005–2007)
Gramercy Park Hotel
Potpourri Boulangerie
From 2014 to 2016, I consulted with the Barrerio family and chefs Cris Barrerio and Andres Barrerio to launch Potpourri Boulangerie in Dallas’ Bishop Arts District, which continues to be recognized as the city’s leading high tea destination.
Potpourri Boulangerie
Dream Hotel Dallas
I consulted on the food and beverage strategy for the Dream Hotel Dallas in 2016.
Dream Hotel Dallas
Knickerbocker Hotel
As Cultural Curator for New York’s legendary Beaux-Arts landmark, the Knickerbocker Hotel, I curated year-round food and beverage programming, including Times Square’s 2016 New Year’s Eve Ball Drop in collaboration with Chef Charlie Palmer.
Knickerbocker Hotel
8 Cloves Indian
In 2017, I launched Dallas’ first Indian food hall concept, 8 Cloves, at the Dallas Farmers Market in collaboration with Affifa Nayeb.
8 Cloves Indian
Hotel Beauty Box
From 2020–2021, I collaborated with established fashion and beauty retailers to develop and launch Hotel Beauty Box, a subscription-based travel product created during COVID.
Hotel Beauty Box
James Beard Foundation
I joined the Mentor Committee at the James Beard Foundation, sponsored by KitchenAid, supporting small food business owners across QSR and full-service restaurants.
James Beard Foundation
One Wall Street
I conceptualized and developed the food and beverage program and private club, The One Club, at One Wall Street, the luxury condominium by Macklowe Properties. (2021–2022)
One Wall Street
Sketch Chicago
In 2022, I advised Sketch Chicago on business strategy and brand expansion.
Sketch Chicago
Brockhouse Jerky
Between 2022–2024, I served as a strategic advisor to Brockhouse Jerky, supporting business strategy and marketing.
Brockhouse Jerky
COJHO F&B Development
In 2023, I co-founded COJHO F&B Consultancy with hospitality leader Mitch Prensky to expand our F&B services with hotel brands and real estate developers.
COJHO F&B Development
Val's Cheesecake
From 2023–2024, I served as a business operations advisor to the founder of Dallas’ renowned Val’s Cheesecake.
Val's Cheesecake
U&I Redefining Disabilities
From 2022–2024, I partnered with U&I to develop a food and beverage program designed to provide meaningful work-life experience for adults with disabilities.
U&I Redefining Disabilities
Hospitality Design Expo Conference
Guest Speaker for HD Expo & Conference in Las Vegas: I Love the Nightlife: Shifts in Cocktailing and After-hours session. 2024
Hospitality Design Expo Conference
State Fair of Texas
I collaborated with Brockhouse Jerky in 2024 to develop an asian QSR concept.
State Fair of Texas
Italian Food Market
From 2023–2025, I developed a market concept for an Italian food hall for The Big City Group in Tampa & St.Petersburg, Florida
Italian Food Market
Bar Marmont
In development
Bar Marmont
Coffee Brand
Coffee Brand expansion. In development
Coffee Brand

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