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JENNIE YIP

Jennie Yip is the creative force behind Jenjuice Hospitality—a hospitality strategist, educator, and visionary known for shaping some of the most magnetic restaurant and bar concepts in the industry. With over 30 years of experience as a restaurateur and consultant, Jennie is trusted by entrepreneurs, hotel brands, and real estate developers to turn bold ideas into unforgettable, high-performing hospitality destinations.

Widely recognized as Miss Yip, thanks to her iconic namesake restaurant in Miami, Jennie brings a rare mix of street-savvy intuition and strategic know-how to every project. As the founder of Jenjuice Hospitality and co-founder of COJHO F&B Development, she blends cultural insight, operational expertise, and immersive storytelling to create bespoke concepts that excite guests—and attract investors.

“Yip’s experience in the culinary and hospitality industry spans over two decades, having worked with owners, operators, and developers as partners and consultants in various projects throughout the hospitality industry. Collaborations have included ground-breaking hotels such as Gramercy Park, Delano, and Mercer. She has also worked directly with celebrity hoteliers and restaurateurs, including Ian Schrager, Geoffrey Zakarian, Andre Balazs, and Jean-Georges Vongerichten.”- Hotel Management

Testimonials

“Yip’s experience in the culinary and hospitality industry spans over two decades, having worked with owners, operators, and developers as partners and consultants in various projects throughout the hospitality industry. Collaborations have included ground-breaking hotels such as Gramercy Park Hotel, Delano Hotel, and Mercer Hotel. She has also worked directly with celebrity hoteliers and restaurateurs including Ian Schrager, Geoffrey Zakarian, Andre Balazs, and Jean-Georges Vongerichten.”
Hotel Management Magazine
Hotel Management Magazine
" It's like a dream team." said Ian Schrager. "Alan Yau is brilliant, a true artist, People can't get into his restaurants in London. And Jennie knows the New York market and knows how to run a restaurant."
Ian Schrager
Ian SchragerCEO of Ian Schrager Company
Jennie is the secret weapon that people in the know call when they need assistance in anything related to elevating food and beverage operations. She takes the concept to the process to the table in a manner, that while appearing seamless, in actuality is backed up by her amazing work ethic. Jennie is one of the few people I know these days who as a consultant just rolls up her sleeves and gets the job done.
Jim McPartlin
Jim McPartlinChief People Officer at Highgate & Forbes Travel Guide
Jennie is a global thinker, strategist and creative partner. Her experience and understanding the big picture allow her to simultaneously think through details and the conceptual master plan. I loved working with her at the Mercer and appreciate her positive attitude - always a consummate professional.
Serena Lightner
Serena LightnerHospitality Consultant NYC/ London
"Jennie is truly a professional in anything she touches as per her past experiences in top hotels restaurants & person to person connections. Great personality & easy to work with."
Iran Issa-Khan
Iran Issa-Khan Photographer
"Her no-nonsense professionalism and drive to do the best by her clients – along with just being a pleasure to work with – make her the go-to hospitality consultant. I would recommend Jennie to anyone who is opening a restaurant or hotel or has a business that needs a renovation or a fresh marketing approach."
Samantha Crasco
Samantha Crasco Interior Designer
"Transplanted New Yorker Jennie Yip has crafted a clever response called BUCK15. One part bar, one part art gallery, and two parts living room, for the "in the know" Miami locals only."
Vanity Fair
Vanity Fair
"I enjoyed working with Jennie very much! An elite in the hospitality industry- best advisor you could hired to take your business to another level."
Jean-Pierre D.Singh
Jean-Pierre D.SinghAstor Lifestyle
Jennie has a superior ability to utilize all of her resources to seek innovative solutions for Knickerbocker Hotel’s food and beverage outlets. Excellent partnership support, and very level headed with continued focus on the goal/ task at hand.
Grant Hewitt
Grant HewittVice President of Beverage, Loews Hotels
When you think of a truly forward thinking visionary with impeccable style and design abilities & As well as the “know how” to create incredible experiences at every level in restaurant/lifestyle/hospitality… you think of Jennie Yip! I was personally blessed to be a partner of Jennie Yip and watch her tirelessly create and then hands on manage what many said was “the greatest Chinese Restaurant of its time” Miss Yip Chinese Cafe in 2008, Lincoln Road… from an unstoppable Master Chef, to Jennie’s incredible styling and design… Miami got to see what Jennie’s vision was about...
Roy PerlmuterPresident of Ayurvedic Natural & Oral Health Care
Passionate, committed, caring… There is more to that with Jennie. The sincere desire to help others. Jennie becomes your home. The meaning of hospitality is within her. Thank you for the support all these years, Jennie!
Leilani Pascual Nocon
Leilani Pascual NoconGM of The Ranch Hudson Valley
Jennie was instrumental in developing the food and beverage programming that contributed to the incredible relaunch of the Gramercy Park Hotel. She not only sees the big picture, she is detailed and obsessed with how the whole becomes greater than the sum of the parts. She is collaborative and a pleasure to work with. Oh, and we love laughing together!
Sharon TElesca
Sharon TElescaCEO

WHAT WE DO FOR YOU

  • 3 Hour Workshop: F&B CONCEPT CLARITY
  • Define your business
    • Value, Purpose, Mission, Goal
    • Guest Experience Mapping
    • Budget

Let’s present your Concept to landlords and investors

  • R&D – Market Study/ Gap Analysis
  • Guest Experience Mapping
  • Concept Direction
    • Brand Value
    • Culinary Program
    • The Guest Experience 
    • Service Style
    • Marketing Approach
    • Team
    • Competitive Analysis
    • Revenue Assumptions
    • Pre-Opening Costs
  • R&D – Market Study/ Gap Analysis
  • Guest Experience Mapping
  • F&B Concept Pitch Deck
  • Startup Costs
  • Staffing Guide
  • Financial Pro-Forma
  • Business Plan for Investors
  • Kitchen equipment based on menu
  • Bar equipment layout based on beverage program
  • RFP proposal for best pricing
  • Menu Design
  • Culinary Direction
  • Recipe Costing & Inventory
  • Menu Training 
  • Design Co-ordination with select Interior Designer
  • Interior Styling, and Decoration
  • FF&E Selection
  • Purchasing Advisory
  • Project Timeline and Mgmt
  • Brand Strategy & Application
    • Brand Guide – Logo, Font, Color
    • Business Naming
    • Menu, Bag, Cup, Poster  etc
    • Packaging, Label and Print Design
    • Merchandising
    • Website & Social Media Banner & Post
    • Branded Illustration
  • Private label product

  • OS&E – Operational, Supplies and Equipment sourcing.

    • IT – POS, CRM, Inventory , Revenue mgmt, Recipe costing etc
    • Tabletop – plateware, glassware, cutlery, hollowware
    • Disposable supplies – bag, cup, coaster, matches, napkin etc
    • Serveware
    • Uniform
    • Linen, Napkins
    • Stationary
    • Private Label 
  • SOP Creation – SOP for FOH & BOH, Recipe Standards
  • Company Culture Development
  • Staffing –  FOH & BOH
    • Hire, Train, On-board
  • Recruitment of Executive Hospitality Positions include
    • General Manager
    • Director of Food & Beverage
    • Executive Chef 
  • TASK FORCE
    • Pre-Opening Management Support  

Focussed on under performing F&B spaces in hotels, office buildings and  existing concepts that need a refresh. 

  • 100 Day Turn-Around
  • New
    • Concept
    • Menu
    • Brand
    • Design
    • Budget

Hospitality Expert I F&B Business Strategist

COJHO is the sister brand leading F&B consultancy

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